Craig, found his love for photography ever since he found snowboarding. Since then, Bluebird Photography was created and Craig uses the lens to capture moments most of us would only dream of realising.

It was from day one of learning to snowboard when I instantly fell in love with the photography side of things. Capturing that moment that the rider wanted to see, and that moment people interested in snowboarding wanted to see. It was all part of a jigsaw that came together which completed a little part of me that was missing.

I’ve always been a passionate person when it comes to everyday things in life, always trying to get perfection from what I was focusing on. With photography, the passion and the perfection go hand in hand to fulfil my satisfaction with getting that banger of a shot. There’s nothing more rewarding than walking away from a shoot knowing you have captured something great.

In the beginning, I started off shooting my friends at the local dry slope, and from there I branched out to snow domes and other dry slopes where competitions were being held. It was from here when I started to fall into the UK snowsports scene, starting friendships and making contacts throughout the industry. The contacts helped, but it was going to be very difficult to push it to a level where I would be happy. After a summer of shooting the domes, I decided to do a bit of travelling and expand my photography in other fields and put the snow sports to one side for a year.

A year out made me even more passionate to focus on the snow sports scene. I booked a one-way flight to Meribel, France, and walked straight into a season. Plenty of riding and plenty of shooting gave me a large enough portfolio to begin putting a webpage together. Come the spring/summer I was in the domes again shooting, not just competitions but after hour shoots for riders who needed to boost their own portfolio. This gave me more and more contacts and my photography was starting to get noticed. Brands were using my photos on Instagram, riders were even keener to get some shoots organised, and things were coming together. Coaching companies such as The b00bytrap welcomed me on their trips away, The BRITS organisers got in touch and took me to LAAX to shoot their annual competition. I was in a place where I was happy, but still, I wanted more, I wanted a career from it.

A career in snow sports photography is the dream, but the likes of social network sites have changed the whole scene. On a positive note, it has made it easier for a photo to get noticed, it’s easy to be seen on such platforms like Instagram, using hashtags to promote your work and tagging the companies involved within the shoots. But on the flip side, the photos are in higher demand. Gone are the days where one shot would last on the cover of a magazine for a month maybe longer, the readers would cherish each magazine flicking through each page to see what magic the rider and photographer had produced. Now companies want at least a shot a day to promote their products, this, in turn, makes each photograph have a short lifespan to the people viewing them, here today gone tomorrow. It also makes it hard for the photographer to control who uses their shots and whether they get the correct credit within the shots.

I suppose you have to take the rough with the smooth when it comes down to it, when you are that passionate about something you make it work. At the end of the day if you are happy with what you are doing, then life is pretty sweet, and to me, there is no better office then being around people who are just as stoked as you to get that one shot that means something. 

Words and images by Craig Robinson

Check out the print version in our Journal edition 001.

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