It feels good to be back. It has taken some time to evolve and phase out of the online store where we had a good stint, but after some changes to the site and focusing more on our blog, we are in a good place.
It goes without saying that running a snowboard store is hard, there is so much competition out there nowadays, especially online, and so many brands flooding the market. We constantly felt up against it with other retailers marking down product early, bigger marketing budgets to grow their consumer base and trying to make a profit was pretty much impossible. Unfortunately, unless you are a well established retailer, the industry isn't forgiving to new and up coming independent retailers.
We are proud of what we achieved during our time as a retailer, it was a great experience working with some incredible brands and we have made friends along the way. But we are really excited to be back where it all started, and hopefully give you guys loads of great content to get stuck into.
We would like to thank, especially, our friends at Spin Trading, Volcom UK, Transform Gloves, Cool by the Pool, The Riders Lounge and WESC for giving us the opportunity over the past 3 years.